Reduced fulfilment errors, maintained 99.6% order accuracy, and supported both DTC and wholesale operations without friction.
Begin Rebirth moved on from their previous 3PL because the relationship lacked the level of communication and account ownership the business needed. Managing direct-to-consumer Shopify orders alongside B2B wholesale replenishment requires close coordination, clear priorities, and a fulfilment partner that can stay across both channels without letting either slip.
Instead, the brand had been dealing with poor visibility, inconsistent communication, and a lack of genuine account management. That created unnecessary friction across day-to-day operations and made it harder to trust the fulfilment process. For Begin Rebirth, the issue was not just warehouse execution. It was the absence of a reliable operational partner who understood their products, their order mix, and the importance of keeping both DTC and wholesale moving smoothly.
Fulfilment Australia gave Begin Rebirth a dedicated account manager from the outset, providing a direct point of contact with clear oversight of the account, the SKU range, and the operational priorities across both sales channels. Instead of relying on a generic support queue, the brand had direct communication with someone who understood the detail behind the operation.
On the warehouse floor, fulfilment processes were structured to support DTC and B2B in parallel. Same-day consumer orders were processed alongside accurate bulk picking for wholesale replenishment, with workflows designed to keep priorities clear and prevent crossover between channels. Carrier selection for DTC orders was also refined around the brand’s customer base, helping improve delivery performance rather than relying on a one-size-fits-all approach.
The result was a more connected fulfilment setup, where communication improved, execution became more dependable, and the operation felt like an extension of the Begin Rebirth team.


Since onboarding with Fulfilment Australia, Begin Rebirth reduced fulfilment errors by 61%, creating a more stable experience across both consumer and wholesale orders. Order accuracy reached 99.6%, giving the brand greater confidence that both individual shipments and bulk replenishment orders were being handled correctly.
Average delivery time across the DTC network sits at 1.9 days, supported by carrier choices tailored to the brand’s customer profile. With both DTC and B2B channels running smoothly and communication no longer a weak point, Begin Rebirth no longer has to work around their 3PL. They now have a fulfilment partner that operates with the responsiveness and accountability their business needs.
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85 Grose Street North Parramatta NSW 2151, Australia
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