Reduced errors, stabilised dispatch, and fixed their inventory issues within the first month.
Gelpro experienced sustained order growth that put pressure on their existing fulfilment setup. What worked at lower volumes started to break as daily throughput increased. Inventory discrepancies became harder to trace, dispatch consistency slipped during busy periods, and customer support tickets rose as shoppers followed up on missing items, incorrect orders, or delayed shipments.
The internal team found themselves reacting instead of planning. Time was spent reconciling stock, answering fulfilment-related tickets, and managing exceptions rather than focusing on growth initiatives. The core issue was not demand, it was operational predictability. Gelpro needed a fulfilment partner that could handle volume without sacrificing accuracy or speed.
Gelpro partnered with Fulfilment Australia to stabilise and scale their operations. The first priority was resetting inventory accuracy. All inbound stock was fully counted and verified before going live, then assigned to clearly defined, scannable storage locations. This removed uncertainty at the foundation level.
Order fulfilment was restructured around scan-validated pick and pack workflows, ensuring each item was confirmed at every step. Fixed daily dispatch cut-offs were introduced to create predictable shipping performance, even during peak order days. Returns were processed quickly and consistently, preventing returned stock from distorting available inventory.
Gelpro’s team gained real-time visibility into orders, stock movement, and dispatch status through a single dashboard. This reduced internal guesswork and allowed proactive decision-making instead of reactive problem-solving.
With structured workflows in place, Gelpro saw immediate improvements in fulfilment performance. Order accuracy reached 99.9%, significantly reducing mis-picks and customer complaints. Same-day dispatch reliability climbed to 99.8%, giving customers faster deliveries and clearer expectations.
As fulfilment errors dropped, customer support demand followed. Gelpro recorded a 46% reduction in support tickets, freeing their team from fulfilment firefighting and allowing greater focus on marketing, product development, and growth.
Fulfilment shifted from being a bottleneck to a dependable operational foundation, supporting Gelpro’s continued scale with confidence.
Reduced fulfilment errors, maintained 99.6% order accuracy, and supported both DTC and wholesale operations without friction.
View Case StudyMaintained high order accuracy, improved metro delivery speeds, and supported growth over a three-year partnership.
View Case StudyFulfilment went live in 72 hours, cleared a 1,000+ pre-order backlog, and dispatched every launch-day order the same day.
View Case StudyTell us about your SKUs, order volume, and platform.We’ll map out timelines, steps, and expectations before you commit.
85 Grose Street North Parramatta NSW 2151, Australia
Join our exclusive 3PL community for Ecom brands — industry knowledge, how-to sessions with leaders, community support, and in-house deals and discounts.
