Fulfilment went live in 72 hours, cleared a 1,000+ pre-order backlog, and dispatched every launch-day order the same day.
Peppr Beauty came to Fulfilment Australia with a high-stakes product launch approaching fast. They had more than 1,000 pre-orders ready to go, a hard go-live date, and no margin for a slow or staggered fulfilment start. The operation needed to be fully onboarded, integrated with Shopify, and dispatch-ready before the brand went live.
For a launch like this, delays after checkout would have created immediate pressure on the customer experience. Any lag in onboarding, dispatch, or carrier coordination could have resulted in backlogs, service issues, and disappointed customers at the most visible moment in the brand’s growth. Peppr Beauty needed a 3PL partner that could move quickly, execute cleanly, and deliver at volume from day one.
Fulfilment Australia completed Peppr Beauty’s onboarding in just 72 hours, with the operation fully set up and ready before launch. Shopify integration was completed immediately, inventory was received and prepared for dispatch, and workflows were aligned to handle both the pre-order volume and incoming launch-day demand without delay.
When the store went live, fulfilment went live with it. Every order placed on launch day, including the full pre-order backlog, was picked, packed, and dispatched the same day. There was no phased transition and no catch-up period after launch. Carrier selection was also optimised to support fast delivery performance across both metro and regional areas, helping ensure the post-purchase experience matched the standard of the brand.
Peppr Beauty launched with over 1,000 orders dispatched on day one, clearing the full pre-order backlog without delay. Onboarding was completed in 72 hours, giving the brand a fully operational fulfilment setup in time for launch and removing the risk of a slow start.
Customers received their orders across Australia in an average of 1.8 days, supported by carrier routing designed for speed and broad coverage. The result was a launch experience that felt polished from first order to final delivery, helping Peppr Beauty meet customer expectations at scale and start strong from day one.
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View Case StudyTell us about your SKUs, order volume, and platform.We’ll map out timelines, steps, and expectations before you commit.
85 Grose Street North Parramatta NSW 2151, Australia
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