Completed onboarding in five days, reached 98.9% same-day dispatch from day one, and reduced delivery enquiries within weeks.
Switching fulfilment providers is one of the most sensitive operational moments for a growing eCommerce brand. A poor transition can create shipping delays, inventory confusion, damaged presentation, and a surge in customer support issues that takes weeks to recover from. For Yen Aura, the stakes were even higher because the delivery experience was closely tied to the brand itself.
As a premium beauty brand, Yen Aura needed more than a warehouse move. They needed a new 3PL partner that could take over quickly, protect the quality of the unboxing experience, and keep Shopify orders flowing without interruption. The challenge was not simply moving operations from one provider to another. It was making the transition feel invisible to customers while immediately improving fulfilment performance.
Fulfilment Australia managed the transition with speed and structure, completing full onboarding in just five days. Shopify order flow was maintained throughout the changeover, allowing Yen Aura to move providers without disrupting the customer experience or creating a dispatch backlog.
From the first day of operation, fulfilment was set up to support reliable same-day dispatch and a more consistent delivery experience. Processes were designed to protect both order accuracy and presentation standards, ensuring the brand experience remained intact from warehouse to doorstep. The handover was planned to minimise friction, reduce operational uncertainty, and give the Yen Aura team immediate confidence in the new setup.
Beyond the transition itself, the operation gave Yen Aura a stronger platform for growth. With fulfilment running more reliably, the team could scale marketing activity knowing the logistics behind it could keep pace.
Yen Aura completed onboarding in five days with no interruption to existing Shopify order flow, allowing the brand to switch 3PL providers without the disruption that often comes with operational change. From day one, same-day dispatch reached 98.9%, delivering a level of consistency their previous provider had not been able to maintain.
Within weeks, delivery-related enquiries dropped by 29%, reducing pressure on customer support and freeing the team to focus on growth instead of fulfilment issues. The result was not just a smooth transition, but a stronger operational foundation that gave Yen Aura more confidence to scale without compromising the customer experience.
Fulfilment went live in 72 hours, cleared a 1,000+ pre-order backlog, and dispatched every launch-day order the same day.
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