Dispatched every drop launch same day, maintained 99.5% accuracy at peak demand, and missed no retail dispatch cut-offs.
Golf Wang runs two very different fulfilment requirements under the one brand. On the direct-to-consumer side, product drops create sharp bursts of order volume in a short window, where speed matters immediately and any processing delay can create a poor post-purchase experience. On the wholesale side, retail replenishment depends on scheduled bulk orders, accuracy, and dependable dispatch timing to keep stockists supplied and relationships protected.
Most 3PL operations are set up to handle one of those demands well, not both at the same time. Golf Wang needed a fulfilment partner that could absorb intense launch-day volume without sacrificing pick accuracy, while also managing retail replenishment with the consistency and control wholesale partners expect. The challenge was not choosing between speed and precision. It was delivering both, depending on the channel, without performance slipping in either.
Fulfilment Australia structured the Golf Wang operation to support both fulfilment modes without overlap or compromise. For DTC drops, workflows were built around peak absorption, allowing the warehouse team to process high volumes quickly as soon as launches went live. Pick and pack processes stayed tightly controlled to protect order accuracy, even during concentrated spikes in demand.
For retail replenishment, the focus shifted to scheduled execution and bulk-order precision. Orders for Australian stockists were picked accurately, prepared to retail requirements, and dispatched in line with agreed cut-offs. This ensured retail partners remained stocked without delays or handling issues that could affect the relationship.
The strength of the setup was its ability to shift between these two operating modes seamlessly. Whether Golf Wang was running a major drop, replenishing wholesale accounts, or doing both in close succession, the fulfilment operation remained stable, responsive, and aligned to the needs of each channel.
Every Golf Wang drop launch was dispatched the same day, giving the brand the speed needed to meet customer expectations during high-demand release windows. Even at peak volume, pick accuracy held at 99.5%, reducing the risk of errors, oversells, and the customer service issues that often follow large drop events.
On the wholesale side, retail replenishment orders were dispatched on schedule with zero missed cut-offs, helping stockists stay supplied and protecting the consistency of retail relationships. The result was a fulfilment operation that gave Golf Wang the flexibility to run fast-moving campaigns, support wholesale growth, and manage both channels with confidence.
Maintained 99.8% pick accuracy, reduced dispatch delays, and supported scale over a three-year partnership.
View Case StudyFulfilment went live in 72 hours, cleared a 1,000+ pre-order backlog, and dispatched every launch-day order the same day.
View Case StudyCompleted onboarding in five days, reached 98.9% same-day dispatch from day one, and reduced delivery enquiries within weeks.
View Case StudyTell us about your SKUs, order volume, and platform.We’ll map out timelines, steps, and expectations before you commit.
85 Grose Street North Parramatta NSW 2151, Australia
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